How do you measure SEO success? If you’re an aspiring digital marketer, know there are several ways that you can measure the success of your Melbourne SEO Marketer campaign. One of those ways is by monitoring key SEO metrics. There is a multitude of metrics that you can measure, and you also have access to tools that will provide you with an easy-to-read report to check them. But which metrics are the most essential to track. Here are five that stand out from the rest:
1.) Organic Traffic
Organic traffic is defined as traffic that you earn from appearing in the search engine results pages (SERPs) without paying for rankings. It’s the essence of SEO, after all. You want your site to rank in the organic search for keywords related to your niche.
Measuring this metric will let you know how many people are visiting your website as a result of your raw SEO strategy.
2.) Organic Bounce Rate
The will bounce rate tell you how many people “bounced out” of your site after only viewing a single page. It’s measured by a percentage of visitors, with a lower number being better. So if you see that you have a high bounce rate, you might want to do some on-site work to keep people around longer.
3.) Organic Conversion Rate
Always keep in mind that organic traffic only measures the people that get to your website — it doesn’t mean you made a sale out of it. That’s the reason why you also need to measure your site’s conversion rate as well. By doing so, you get an idea of how many people tend to convert when they arrive on your website. It also indicates if your marketing strategy works or not.
4.) Top Exit Pages for Organic Traffic
Exit pages are the last pages people access before they leave your site. The reason why you track this metric is that the exit page can potentially be your “problem child.” They may be the pages that are causing people to lose interest in your site and go elsewhere. Make sure you determine this and confirm if the exit page is causing problems.
5.) Keywords Ranked in Google
Finally, you will also need to track relevant keywords ranked on Google. You can use a keyword tracking tool like SEMrush to determine the total number of keywords for which your site ranks in Google. Once you decide what keywords your website is ranking for, there are massive ways you can use that data to do your SEO strategy.
Again, there are multiple other Melbourne SEO Marketer strategies out there that are also relevant. If you want a comprehensive SEO service, call us today. We can help monitor all key SEO metrics to make sure your online marketing campaign is running smoothly. Visit our website for more details.